Greenplum Database, a solutions provider for large-scale data warehousing and analytics to some of the world’s largest data-driven businesses more than doubled both revenue and new customers in 2009, despite the recession then.

The company’s co-founder and president, Scott Yara said, ”Although Singapore is a fairly small market compared to others, it is nevertheless an important one’.

A Silicon Valley venture-funded company founded in 2003, it established its regional headquarters in Singapore in 2007. Mr Yara noted the huge potential of emerging markets as the next billion Internet users are to come from this region. He sees markets such as China, India and Japan to grow very rapidly, as well as South-east Asia, Korea and Australia.

‘Currently, almost half of our global customers are in Asia, and we enjoyed exceptionally strong acceptance in the China and Korea markets, as well as the telecoms, financial services and ‘Internet 2.0′ sectors. The public sector is another area we are expecting strong business growth going forward.’

The company’s Singapore regional headquarters has various key functions, including supporting roles. ‘Although Singapore is a fairly small market compared to others, it is nevertheless an important one. Government initiatives in broadband networks and Cloud Computing, such as Singapore’s Next Generation Nationwide Broadband Network, will drive massive growth in data volumes, leading the need for advanced and cost-effective ways of analysing that data to understand customer and citizen needs.’

Given the demographics and the economic growth of Asia, Mr Yara said that it is very natural that the company enjoys cost-effectiveness and strong success in this part of the world.

‘Singapore’s role as a regional headquarters for many large international corporations, coupled with its growing reputation as a secure, reliable data centre hub, provides excellent business opportunities for deployment of our technology.’

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